Link Popularity Building
You've spent the last few months optimizing your web site. You did your homework and learned all about optimizing techniques for your web page. Your relevant keywords are prominently placed in all the right places on your pages. Yet your site still isn't ranking the way you want. What do you do?
It's time to improve you link popularity!
Why bother with link building? Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don't have links, you won't rank well for competitive keywords.
If your page includes all the important key words on-the-page criteria and scores well with Page Primer, it's time to focus on your links. Good inbound links can move your page up the ranking ladder and act as new entry points to your site.
Making commonly searched words as a page link
Link popularity is the measure of inbound links to your web site. Link analysis evaluates which sites are linking to you and the link text itself.
There are a lot of ways to improve your link quality and popularity, which will give you a boost in the rankings. Here are some guidelines:
Prepare your site first
Initially, shape your website. Make sure your site looks professional, has good content and is easy to navigate. Broken links portrays bad impression. Only professional looking websites are added to the directories and search engines.
Budget time for link building
Link popularity is not possible overnight. Predict days for the completion of the link building process.
Establish realistic link goals
Don't expect to see instant results. Link building is difficult, frustrating and time intensive. Convincing another web site to link to you can be exasperating. Patience and creativity are key to link building. Track your progress so you know who you've asked already. It could be embarrassing to ask a site for a link if they've already given you one.
Link popularity is all about quality
One link from CNet is worth far more than a link from a personal web site. Google in particular has been known to ban sites found using a link farm. Links from sites that are related to your area carry more weight.
Develop a relationship with a site
Before you ask for the link, get to know the web site. Establish yourself as a real human first. That way, when you ask for a link, it's harder for them to say no.
Provide the linking code
Send the prospective linker the exact HTML code you want in the link and suggest which page you want the link from.
Get directory listings
A good way to start is to get listed in as many directories as you can. A few to target include:
* Open Directory
* Yahoo Directories - http://dir.yahoo.com/
* Look Smart - http://LookSmart.com
* Zeal Directories - http://zeal.com
* Business Link Point - http://businesslinkpoint.com
Consider bartering for links
It's a good idea to have something to offer in return for a link. Many sites won't link to you unless you link back to them or otherwise make it worth their while. Create a Resources or Partner page that allows you to have a place from which you can easily link to them. |
